Mobile messaging and payment gateway solution with high scalability and reliability

Velti Mobile

Scalability and reliability were two keywords for the Mobile Interactive Group when choosing their mobile messaging and payment gateway; the very backbone of a company that has grown into a successful business in mobile commerce. Today mVoy has proven both scalability and reliability in more than 20 markets worldwide.

Two years ago, as one of the globally leading mobile marketing providers, Mobile Interactive Group (MIG) faced the challenge of their own success. After a period of high growth, and a forecast of even higher growth, MIG had to find a platform that could organize and distribute millions of mobile messages and handle similar amounts of mobile payments. Daily and reliably.

The brand is at stake

With some of the leading global broadcast organizations and consumer brands as clients, CEO Barry Houlihan, is brutally aware of the role mVoy plays for his clients:

“All our clients possess strong brands today and there is no room for mistakes when it comes to brand value and engaged consumers. Mobile campaigns and interactive messaging being a big part of the communication, our solutions based on mVoy have a significant stake in the brand and relationship building.”

Besides reliability MIG also needed a platform ready for a very high volume of transactions. With 15.000 messages a second mVoy even leaves room for the largest scale mobile campaigns.

Future of payment is mobile

Another key business area for MIG is mobile billing and payments. CEO Barry Houlihan sees this as a very promising area.

“MIG being the largest mobile billing and mobile payments business in the UK and with some of the leading providers of mobile payments among our clients, it has been crucial for us to choose a platform that can grow with us in the payments area as well, and remain reliable at the same time”.

As of November 20111 MIG became part of Velti. June 2012 MIG was nenamed Velti Mobile.

"Mobile Interactive Group being the largest mobile billing and mobile payments business in the UK and with some of the leading providers of mobile payments among our clients, it has been crucial for us to choose a platform that can grow with us in the payments area as well, and remain reliable at the same time", says CEO Barry Houlihan

Website: Velti Mobile

Read more: Trifork blog

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