Case
Customer
Jyske Bank
Industry
Financial Services
What stood out was the ability to create real momentum. Together with Trifork, we were able to accelerate our AI journey and put solutions into use while building a foundation we can scale going forward.
Ralf Pedersen
Head of Division, Quality, Data & Infrastructure, Jyske Bank
Jyske Bank set out with a clear ambition to apply generative AI in a structured and responsible way. Rather than isolated pilots, the bank focused on building a scalable approach that could turn AI into real value across the organisation.
As one of Denmark’s largest banks, Jyske Bank identified AI as a strategic lever for improving productivity, decision-making and customer experience. The challenge was moving fast without losing control in a regulated environment where both technology and expectations evolve quickly. To succeed, the bank needed hands-on experience, the right capabilities and a repeatable setup that would allow AI initiatives to move from idea to impact at speed.
To support this ambition, Jyske Bank established a dedicated Center of Excellence for AI, Cloud and Data as a central driver for AI development. Trifork partnered closely with the bank to kick-start and accelerate the initiative, working as an integrated part of the CoE.
The focus was on building a strong foundation while delivering a small number of carefully selected use cases. The first solutions were internal AI-based knowledge tools, giving employees fast access to internal policies, processes and public bank information. As experience grew, AI was gradually introduced into customer enquiry workflows through draft responses reviewed by advisors. This step-by-step approach allowed Jyske Bank to move quickly, learn in practice and create value, while keeping full human oversight.
Since launch in May 2025, the AI solutions have been rolled out across the organisation. Today, approximately 1,500–2,000 employees use the solutions each month, handling 20,000–25,000 questions monthly. Beyond adoption, the key result is capability. Jyske Bank now has a shared approach to designing, evaluating and governing AI in production. The Center of Excellence has delivered a reusable foundation that makes it easier to scale new AI use cases faster and with lower risk.
With AI assistants now part of everyday work, Jyske Bank is moving toward the next phase: exploring AI agents that can support more complex workflows.
Unlike assistants that focus on answering questions, agents are designed to coordinate tasks across systems and support end-to-end processes, while keeping humans firmly in control. Building on the Center of Excellence’s existing platform, governance and evaluation frameworks, Jyske Bank is now testing agent-based solutions in a controlled setup, applying the same structured and responsible approach that has already proven effective at scale
What made this work was the level of trust and openness in the collaboration. Jyske Bank knew what they wanted to achieve, and our role was to support that ambition by working closely with their teams and strengthening the organisation along the way.
Martin Öbrink-Hansen
Business Unit Lead, Trifork
If you prefer, you can also contact us on info@trifork.com
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