PHAIR - Faster Knowledge of Side Effects via Artificial Intelligence

Digital Health, October 12, 2022

Digital Health, October 12, 2022

Faster and better knowledge of side effects and safer and more effective medicines. That is the goal of a new project that Innovation Fund Denmark has invested DKK 30 million in. 

The research project PHAIR – Pharmacovigilance by Al Real-time Analyzes – will make it possible to pick up unwanted effects of medicines faster and thereby increase the quality of treatment with medicines. This must be done by combining national health data and using artificial intelligence in the form of algorithms and pattern recognition. Data in the project include, among other things, national health registers, patient records, and the patients’ own experiences of side effects. 

Greater knowledge of side effects 

The project’s first case is the Covid-19 vaccines. The project will thus deepen specific knowledge about possible side effects of vaccines and contribute to new complex methods that can also be used to learn about the side effects of other medicines. 

The project’s innovative approach, combined with the participation of many parties and professionals within the health sector, gives the research project a broad and solid foundation that will ultimately increase patient safety for the individual citizen. 

At KU we are really happy about the perspectives in the project. Last year we established a pioneer center in artificial intelligence at the University of Copenhagen because artificial intelligence will change our world. Artificial intelligence lives on large amounts of data, and in PHAIR we will be able to develop models that can be beneficial in many areas. It will give us the opportunity to push the international use of artificial intelligence in relation to health data.

Mads Nielsen, professor at the University of Copenhagen, Department of Computer Science

Bispebjerg and Frederiksberg Hospital are also participating in the project, and here chief physician Espen Jimenez Solem believes that the project has great potential for healthcare, patients, and the research environment. 

Our phase 4 research – ie the research that takes place once the medicines have received marketing authorization and are on the market – gets a huge boost. There are no other countries that have access to data like that for an entire population. It will attract both companies and research from the rest of the world. We are going to give Denmark as a research nation a proper kick in the rear. For the patients, we get a much better understanding of the effect, price, and side effects when we can follow the treatment in real-time. 

chief physician, Espen Jimenez Solem

For the benefit of patients 

Jesper Kjær, head of the unit for the Danish Medicines Agency’s data analysis center (DAC), sees opportunities to use the fine-grained Danish data to develop new solutions for the benefit of future patients: 

We are happy to join the project because it points to the future. Denmark already has a unique position in relation to health data. The connection of patient-reported data, national register data, and artificial intelligence give us tools that increase patient safety in the entire value chain, from drug approval to side-effect monitoring.

Jesper Kjær, head of the unit for the Danish Medicines Agency’s data analysis center (DAC)

Danish patients also see great potential for patient safety in using data to pick up patterns and potential side effects faster than today. 

It is important that the patient perspective is considered from the start so that the project meets the patient’s needs, wishes, and concerns. We know that they are happy to make their data available when it can create improvements for the benefit of others, and we must protect that trust by involving patients and communicating the project at eye level with the patients. We are happy to contribute to that.

Morten Freil, director of Danske Patients

At Trifork, Karen Skjerbæk Jørgensen, VP & CCO Trifork Digital Health, has great potential in entering into a public-private partnership that combines artificial intelligence and health data. 

PHAIR has the potential to create a common information model so that inexpediencies in relation to side effects can be found both nationally and internationally.

Karen Skjerbæk Jørgensen, VP & CCO Trifork Digital Health


The innovation fund’s investment: DKK 30 million (out of a total budget of approx. DKK 55 million)

Project duration: 3 years. 

Behind PHAIR are the following partners. 


Line Skouboe, communications and press consultant, Innovation Fund Denmark 
Tel. 61 90 50 39, email: 

Mads Nielsen, Professor, Department of Computer Science, University of Copenhagen. 

Tel. 24 60 05 99, email: 

Espen Jimenez Solem, Senior physician, associate professor, PhD, Department of Clinical Pharmacology, Bispebjerg and Frederiksberg Hospital 

Tel. 24 82 05 76, email: 

Jesper Kjær, Head of Unit, Danish Medicines Agency’s data analysis center (DAC) 

Tel. 51 83 47 04, email: 

Morten Freil, Director, Danish Patients & ViBIS 

Tel. 42 42 93 93, email: 

Karen Skjerbæk Jørgensen, CCO & VP Trifork Digital Health 

Tel. 31 48 78 08, email: