Speedboating A Seamless and Transparent Onboarding Journey

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Customer

Jyske Bank

Industry

Financial Services

Business Area

FinTech

Enhancing Efficiency and Trust in Onboarding at
Jyske Bank

Jyske Bank, Denmark’s third-largest bank, aims to enhance and simplify the onboarding process with a clear, minimal-step approach. They seek to digitize the welcome experience, making it straightforward and appealing. Trifork, with 25+ years of experience in developing digital solutions across Europe, is the ideal partner for streamlining Jyske Bank’s onboarding process. Their expertise in Fintech, co-creation, and the speedboat concept, along with their prior work with Bankdata/Sydbank, makes them exceptionally suited for this collaboration.

Balancing Compliance and Customer Experience

Operating with a manual email system filled with numerous guides and links, the process can be overwhelming for customers. By transitioning to a streamlined, automated approach, they aim to simplify onboarding, making it easier and more engaging.

Key requirements:

  • Building a solid platform with components and frameworks for future onboarding.
  • Leveraging existing IT frameworks to save time and ensure compatibility.
  • Simplifying information submission for easier document sharing.
  • Providing an environment for managing budgets, comparing loans, properties, and prices.
  • Implementing a system for part-customers, reflecting Jyske Bank’s inclusive banking shift.

From Discovery to Delivery

Trifork combines agile methodologies with rapid prototyping, starting with a 14-day design sprint to identify pain points and explore solutions with stakeholders. This collaboration allows for quick iterations and real-time adjustments. The initial focus is on improving the onboarding journey for housing and financing customers, shifting detailed requirements to after key steps like mortgage preparation.

The first phase, completed by summer 2024, focuses on onboarding new private customers. By the end of 2024, Jyske Bank aims to onboard new part-customers with initial accounts, investments, deposits, pensions, and home loans, incorporating necessary KYC processes. The project leverages existing integrations with Bankdata and Jyske Bank’s platform for continuous improvements.

The Result

Trifork handles concept development, UX and design, software platform development, and ongoing support. The solution is delivered in six months, from the first workshop to running code. The agreement includes ongoing development and support to adapt the platform over the years. This approach ensures reusable solutions across teams, creating a versatile welcoming platform for Jyske Bank’s diverse clients.

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“The collaboration with Trifork is seamless. Thanks to their speedboating approach, we are able to quickly address our pain points and implement solutions in record time. Trifork’s expertise and agile methodology greatly contribute to the success of this project.”

Ole Møller

Tribe Lead Digital Relations, Jyske Bank

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