Conversational UI - fast tracking the customer experience

If you want to engage your customers on a one-on-one level and in real time, then your entire customer experience needs to be part of the conversation.

The technology behind conversational UI has been in the market for a long time and the trend is still going strong. The question now is: can we build conversations with users so naturally and intuitively, that they won’t even know they’re talking to a computer?

Join us as we welcome Line Munkholm Haukrogh, Group Head of Digital Banking at Danske Bank, who will set the scene on conversational UI and share Danske Bank’s learnings and considerations.

This virtual Tech Update will cover: 

  • Danske Bank’s experiences in building personal dialogue flows in their mobile banking solution, with a huge focus on the user experience. What have been the main benefits for the bank and what do their users say?
  • How far along is Conversational UI abroad?
  • How to start building the right platform and how to use machine learning to become smarter?

Line Munkholm Haukrogh

Danske Bank

Group Head of Digital Banking

Line Munkholm Haukrogh is overall responsible for digital retail channel development at Danske Bank, heading up Digital Banking – Retail Channels. She is responsible for digital channel strategies and execution of current channel portfolio, building omni channel capabilities as well as our UX & Design approach.

Line comes from a position of running and developing personal digital channels, payments and Fintech partnerships across all segments as well as heading the UX & Design agenda for personal customers.

Line has been heading agile initiatives since 2012, mostly centred around channel development, interface plays, enabling self service for both personal, investment and pension customers.

Mohamed Ayoub Hajjem


Team Lead

Ayoub Hajjem has a background in software engineering and over eight years experience working with a variety of technologies from Android development & web frontend using Angular, to backend using Kotlin and Java.

Ayoub has been an integral part of implementing many high profile applications for large Danish companies. He is active in different developer communities in Copenhagen, where he has taught Angular for ngCopenhagen, as well as held workshops in DialogFlow, chatbots and Google Assistant for Google Developer Group.

Julie Bork Nellegaard


Moderator and Design Thinking Expert

Julie Bork Nellegaard is Design Thinking expert at Trifork, where she facilitates workshops with clients across different Trifork locations and markets. Julie has a broad experience with Design Thinking applied in digital innovation and business development. Her key role as facilitator is to ensure a user-centred approach end-to-end and to drive the process towards the best solution across business, IT and design.