Social Media insights via Google Cloud AI

  • Do you have a clear understanding of consumers’ online opinion of your brand and sub-brands?
  • How do you quantify the desirability of your company and products?
  • Does your business utilize video analysis and speech recognition insights into your demand planning exercises?

Customers matter, and so do their opinions. With the increasing power and velocity of social media (SoMe), public opinion is more significant than ever. Knowing what shapes brand perception is essential for any successful business. However, oftentimes, the amount of public impressions are difficult to track and only the loudest voices get most of the attention.

By utilizing Google Cloud’s AI capabilities, it’s possible to generate quantitative measures and more representative insights of opinions across multiple SoMe channels. In this way, your business can use this technology to see how often and in which contexts your products appear in social media platforms – to increase your brand equity and define business critical operations like demand planning, sales forecasting or churn predictions. 

Join the webinar and learn from Stefan Veis Pennerup, Partner Engineer and ML expert at Google Cloud:

  • How to use the power of AI and the cloud to feel the pulse of your brand and uncover the black box of user generated content
  • How to use public opinion as quantified KPIs to make better data driven decisions
  • How to reduce manual labor in the analysis by automating the insights using public APIs
  • How AI significantly can impact your business and what it takes to grant you the benefits and get you started

The webinar is aimed at:

  • Social Media Managers
  • CMOs, Marketing Managers

 

Stefan Veis Pennerup

Google

Machine Learning Expert

Stefan Veis Pennerup is the Danish Partner Engineer and a Machine Learning Expert at Google Cloud. Besides a good mood, he has a background in mechatronics engineering and has collected good cultural experiences from living in South America, Asia and Europe.

He has recently developed a habit of using Brazilian flip-flops during presentations and has a hypothesis that machine learning and flip-flops are related – although correlation does not automatically imply causation.

Julie Bork Nellegaard

Trifork

Design Thinking Expert

Julie Bork Nellegaard is Design Thinking Expert at Trifork, where she facilitates workshops with clients across different Trifork locations and markets. Julie has a broad experience with Design Thinking applied in digital innovation and business development. Her key role as facilitator is to ensure a user-centred approach end-to-end and to drive the process towards the best solution across business, IT and design.