Customers matter, and so do their opinions. With the increasing power and velocity of social media (SoMe), public opinion is more significant than ever. Knowing what shapes brand perception is essential for any successful business. However, oftentimes, the amount of public impressions are difficult to track and only the loudest voices get most of the attention.
By utilizing Google Cloud’s AI capabilities, it’s possible to generate quantitative measures and more representative insights of opinions across multiple SoMe channels. In this way, your business can use this technology to see how often and in which contexts your products appear in social media platforms – to increase your brand equity and define business critical operations like demand planning, sales forecasting or churn predictions.
Join the webinar and learn from Stefan Veis Pennerup, Partner Engineer and ML expert at Google Cloud:
The webinar is aimed at:
Machine Learning Expert
Stefan Veis Pennerup is the Danish Partner Engineer and a Machine Learning Expert at Google Cloud. Besides a good mood, he has a background in mechatronics engineering and has collected good cultural experiences from living in South America, Asia and Europe.
He has recently developed a habit of using Brazilian flip-flops during presentations and has a hypothesis that machine learning and flip-flops are related – although correlation does not automatically imply causation.
Design Thinking Expert
Julie Bork Nellegaard is Design Thinking Expert at Trifork, where she facilitates workshops with clients across different Trifork locations and markets. Julie has a broad experience with Design Thinking applied in digital innovation and business development. Her key role as facilitator is to ensure a user-centred approach end-to-end and to drive the process towards the best solution across business, IT and design.